Why Your Sales Letter is the Key to Success

Your gross sales missive is the anchor of your Internet selling efforts. If you believe about it, everything else is secondary. Every other attempt in which you prosecute have a singular form purpose--to drive traffic to your money page. You work your fingers to the os for traffic, but why? Because you desire to take those visitants to the 1 topographic point where they can finally give you their money in the word form of making a purchase. You flex over backwards to present them to your gross gross sales letter.

It's the alkali of the sales funnel and it's the ground for almost everything you do. It's where lucks are made and lost.

Think about this. You direct 1,000 people to a gross sales missive that converts prospects into clients at a 1% rate. You do 10 sales. If you direct those same 1,000 people to a page that converts at 5%, you're going to do 50 sales. The difference is tremendous. The value of your other attempts is multiplied by a factor of 5. Your underside line is multiplied by 5.

It's amazing how many people will work so difficult to acquire traffic and to make a merchandise only to then shortchange their gross sales page. It's the 1 topographic point in the procedure where you can really take action to acquire the most out of everything you've done.

What are the effects of recognizing the critical importance of your "moment of truth" page? You necessitate to make it right. That agency you either necessitate to pitchfork over the hard cash necessary to engage a legitimate copywriter who understands how to utilize words to carry effectively or you necessitate to develop the accomplishments that volition let you to begin raking in the conversions. You can either develop those accomplishments through a great trade of trial and error, through intense survey or by utilizing software system that volition aid you bring forth appropriately-structured and organized gross sales letters.

You can't trust on fortune and the hope that you cognize enough to make a winner. It's just too important. If your scheme affects crossing your fingers and hoping for good luck, you're destined for serious disappointment.

How To Create Crystal Clear Copywriting...Even If You Can't Write Your Way Out Of A Paper Bag Now

Recently, one of my newsletter subscribers asked an important copywriting question.

He asked:

"I'm learning how to write copy and struggle with writing fluidly and clearly. What should I do?"

My answer:

First of all, realize "writing" is, at most, 20% of the battle.

It's not nearly as important as good positioning, list selection, or creating "can't refuse" offers.

But it's still 20% and, to get the biggest "bang for your buck", you should make your writing as clear and easy-to-read as possible.

Here are a couple suggestions:

First of all... write, write, write, write... WRITE!

If you want to be a good writer you have to write a lot. Period.

There's no getting around it.

When I was starting out, I created a newsletter and used it as an opportunity to share what I was learning while forcing myself to keep writing each week.

I also mindlessly copied (by hand) Gary Halbert ads and newsletters over and over and over -- which gave me a power education in writing powerful transition sentences, building strong paragraphs, and the best ways to lay out the sequence of information in a sales letter.

Another thing I did was write a LOT of articles.

I've written close to 500 articles (give or take) over the past couple years -- both for myself and my clients. Since then my writing seems to have gotten a thousand times better.

Yours will, too.

Plus, not only will banging out articles make you a much better writer... but it'll send your credibility through the roof.

So writing all the time is the first step to clear writing.

The second step is to read your copy out loud at least ten times.

Why ten times?

Because each time you read your copy out loud you'll notice little "snags" and "bumps" you didn't notice before.

You'll also generate more ideas, too.

In fact, chances are your ad will be (at least) ten times stronger by your tenth time through -- even if you thought it was "done" before reading it out loud the first time.

And that's all there is to it.

If you want to create 100% clear and easy-to-read ads... simply write a lot and read your ads out loud ten times (minimum).

Do those two things and you'll never worry about how good your "writing" is again.

Killer Website Promotion Copywriting That Makes People Buy Like Crazy

A friend of mine once said that there are only 2 most valuable assets to massive online profits. The first one is list and the second one is website promotion copywriting. I have to agree with him. If you grasp these 2 assets, then you certainly have the most powerful ingredients to internet riches.

But in this article, I don't want to talk about how to build your list and profit from it, but I'd like to talk a bit about website promotion copywriting. Most online marketers overlook this area and prefer to pay someone to have the writing job done, although they have to spend big bucks on it.

I see so many marketers learn about list building intensively (that's why "how to build your list" info products are always hot), but on the other hand I am quite surprised that only a few are eager to learn about website promotion copywriting.

Ok, enough babbling and let's go to our subject.

3 Fundamentals Of A Hypnotic Website Promotion Copywriting

Every time you see a killer web copy, then I can assure you that it is built upon these 3 fundamentals. That's why every time you craft your website promotion copywriting, you have to put all these into account.

Keep these 3 fundamentals in mind:

1. The Audience


2. The Offer


3. The Copy

AOC. Audience-Offer-Copy.

Repeat the magic words again and again until they are implanted in your subconscious.

The Audience

Does your target market know you well and trust you? The style you apply when creating a website promotion copywriting that targets long-time Newsletter subscribers and creating the one that targets non-subscribers will not be the same.

Your relationship with the audience (your target market) determines the kind of web copy you should create and also affects the numbers of sales you make.

To make it more understandable, let's say you have a product and you create one sales letter for the product. To generate sales, you try anything possible to draw traffic to the sales letter. Besides pulling fresh traffic, of course you also push your list subscribers to the sales page and make Joint Venture projects with a couple of authorities in the field and split the profits.

The result is obvious. From years of experience, I can tell that the highest sales conversion rates will come from your JV partners and the second will be from your list.

Same sales letter, same website promotion copywriting, but different results. Why? Because your relationship with your target market influence the actions taken place. When a JV partner recommends your product to their loyal customers, they will read your copy with a trusting state of mind. The more credible your JV partner is, the more spike you will see in your sales graphic.

The Offer

The most vital concept for each offer you make is always to fulfill what your target market want, not what they need. Find out what they want and fulfill the demand.

People buy what they want and they always try to find a good excuse for their purchase so people around them would think that it's really a necessity.

I am sure you see a lot of people buy SUV cars but they rarely go off-road! They don't buy those cars because they need the cars to reach remote places, but they just buy the cars because they want to. Why do they want to buy SUV cars? Well, big chance they are hunger for those cars because they want to be accepted in their dream community.

Now to find out what your target market want, don't guess. Do some research and ask them. You will be surprised at how their answers often do not go along with your perception. Next, you can decide what to include in your offer, based on the information you attain.

The Copy

After knowing your audience (what they want) and finally you come up with a unique offer, the next thing to do is crafting the copy itself. Here is where you struggle to produce a persuasive headline, employ some powerful phrases, create a flowing hypnotic sales letter body that lead visitors to take action and close your letter with sales or with subscription to your list.

The soul of website promotion copywriting is helping visitors make the right decisions, whether to buy your product or join your list. It's about persuasion, because people buy with their emotions. Logic only validates these emotions and at the end, emotions drive the sales or subscriptions.

If you can control the emotional reasons your customers use to validate their decisions, then you can exploit those emotional hot buttons not only in your website, but in every promotional effort you carry out. So, if you want to master the skill of compelling website promotion copywriting, it's very crucial for you to discover those emotional buttons.